How much retail is in crypto
0 = nobody cares about crypto, 100 = the whole internet is talking about it
What it is built from
Views on crypto YouTube
| Channel | Median per video | Views / day | Latest video |
|---|---|---|---|
| Benjamin Cowen | 113.84K | 142.56K | 9/28/2026 |
| Altcoin Daily | 59.74K | 117.04K | 9/28/2026 |
| Crypto Banter | 35.22K | 96.49K | 9/28/2026 |
| Discover Crypto | 8.92K | 16.62K | 9/28/2026 |
| Coin Bureau | 6.75K | 59.32K | 9/28/2026 |
| DataDash | 6.64K | 1.84K | 9/28/2026 |
| Anthony Pompliano | 4.3K | 67.22K | 9/28/2026 |
| Lark Davis | 2.9K | 61.4K | 9/28/2026 |
| Kryptomagazin TV | 648 | 1.43K | 9/28/2026 |
| Total across tracked channels | 238.96K | 563.92K |
Views per day over time
Exchange apps in the App Store charts
Ranking among the most downloaded free apps. Coinbase near the top of the overall chart accompanied the 2017, 2021 and 2024 peaks — crypto only reaches the overall top 100 in a crowd frenzy.
Crypto readership on Wikipedia
Retail — ordinary people with no standing relationship to the market — arrives in crypto late, usually after months of rising prices. That makes the crowd's attention a useful companion signal for cycle tops: by the time the whole internet cares, it is usually late.
YouTube — median views per video from the public RSS feeds of the eight largest English-speaking channels. App Store — where exchange apps sit among the most downloaded free apps in the US. Wikipedia — daily readership of the Bitcoin, Cryptocurrency, Ethereum and Satoshi Nakamoto articles.
Retail heat is a weighted average of these parts. Wikipedia has its own five-year history so it carries the most weight; for YouTube and the app charts we build the history ourselves, one day at a time.