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YouTube · App Store · Wikipedia — how much retail is in crypto

Updated 11/14/2026

How much retail is in crypto

0 = nobody cares about crypto, 100 = the whole internet is talking about it

What it is built from

Wikipedia
10
0100
App Store
46
0100
YouTube
74
0100

Views on crypto YouTube

ChannelMedian per videoViews / dayLatest video
Benjamin Cowen143.72K149.84K11/14/2026
Altcoin Daily59.92K96.89K11/14/2026
Anthony Pompliano52.89K50.77K11/14/2026
Crypto Banter25.34K81.09K11/14/2026
DataDash6.66K2.29K11/13/2026
Coin Bureau5.88K68.78K11/14/2026
Discover Crypto4.74K23.63K11/14/2026
Lark Davis2.34K24.38K11/14/2026
Kryptomagazin TV5771.64K11/11/2026
Total across tracked channels302.06K499.29K

Views per day over time

Exchange apps in the App Store charts

Coinbase#47Finance (US)
outside 100#1
Overall: outside 100
Crypto.comoutside 100Finance (US)
outside 100#1
Overall: outside 100
Krakenoutside 100Finance (US)
outside 100#1
Overall: outside 100
Binance.US#96Finance (US)
outside 100#1
Overall: outside 100
OKXoutside 100Finance (US)
outside 100#1
Overall: outside 100
Bybitoutside 100Finance (US)
outside 100#1
Overall: outside 100
MetaMaskoutside 100Finance (US)
outside 100#1
Overall: outside 100
Phantomoutside 100Finance (US)
outside 100#1
Overall: outside 100
Trust Wallet#12Finance (US)
outside 100#1
Overall: outside 100
Robinhood#15Finance (US)
outside 100#1
Overall: outside 100

Ranking among the most downloaded free apps. Coinbase near the top of the overall chart accompanied the 2017, 2021 and 2024 peaks — crypto only reaches the overall top 100 in a crowd frenzy.

Crypto readership on Wikipedia

Bitcoin
9 %
5-year percentile
Weekly average: 3,316 views per dayMonthly average: 3,427
Peak: 18,104 (12/11/2024)
Cryptocurrency
1 %
5-year percentile
Weekly average: 1,173 views per dayMonthly average: 1,577
Peak: 21,497 (11/26/2021)
Ethereum
11 %
5-year percentile
Weekly average: 709 views per dayMonthly average: 737
Peak: 7,754 (11/21/2021)
Satoshi Nakamoto
19 %
5-year percentile
Weekly average: 2,307 views per dayMonthly average: 2,497
Peak: 21,337 (2/7/2026)

Retail — ordinary people with no standing relationship to the market — arrives in crypto late, usually after months of rising prices. That makes the crowd's attention a useful companion signal for cycle tops: by the time the whole internet cares, it is usually late.

YouTube — median views per video from the public RSS feeds of the eight largest English-speaking channels. App Store — where exchange apps sit among the most downloaded free apps in the US. Wikipedia — daily readership of the Bitcoin, Cryptocurrency, Ethereum and Satoshi Nakamoto articles.

Retail heat is a weighted average of these parts. Wikipedia has its own five-year history so it carries the most weight; for YouTube and the app charts we build the history ourselves, one day at a time.