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YouTube · App Store · Wikipedia — how much retail is in crypto

Updated 10/17/2026

How much retail is in crypto

0 = nobody cares about crypto, 100 = the whole internet is talking about it

What it is built from

Wikipedia
11
0100
App Store
16
0100
YouTube
48
0100

Views on crypto YouTube

ChannelMedian per videoViews / dayLatest video
Altcoin Daily71.18K100.21K10/16/2026
Benjamin Cowen43.47K116.26K10/16/2026
Crypto Banter28.94K78.85K10/17/2026
Anthony Pompliano17.84K53.41K10/17/2026
Discover Crypto9.76K17.04K10/16/2026
DataDash8.29K2.67K10/15/2026
Coin Bureau4.36K33.09K10/17/2026
Lark Davis3.28K39.73K10/17/2026
Kryptomagazin TV5521.07K10/14/2026
Total across tracked channels187.68K442.33K

Views per day over time

Exchange apps in the App Store charts

Coinbase#48Finance (US)
outside 100#1
Overall: outside 100
Crypto.comoutside 100Finance (US)
outside 100#1
Overall: outside 100
Krakenoutside 100Finance (US)
outside 100#1
Overall: outside 100
Binance.US#81Finance (US)
outside 100#1
Overall: outside 100
OKXoutside 100Finance (US)
outside 100#1
Overall: outside 100
Bybitoutside 100Finance (US)
outside 100#1
Overall: outside 100
MetaMaskoutside 100Finance (US)
outside 100#1
Overall: outside 100
Phantomoutside 100Finance (US)
outside 100#1
Overall: outside 100
Trust Wallet#98Finance (US)
outside 100#1
Overall: outside 100
Robinhood#27Finance (US)
outside 100#1
Overall: outside 100

Ranking among the most downloaded free apps. Coinbase near the top of the overall chart accompanied the 2017, 2021 and 2024 peaks — crypto only reaches the overall top 100 in a crowd frenzy.

Crypto readership on Wikipedia

Bitcoin
13 %
5-year percentile
Weekly average: 3,772 views per dayMonthly average: 3,328
Peak: 18,268 (10/30/2021)
Cryptocurrency
8 %
5-year percentile
Weekly average: 1,586 views per dayMonthly average: 1,548
Peak: 21,497 (11/26/2021)
Ethereum
3 %
5-year percentile
Weekly average: 639 views per dayMonthly average: 643
Peak: 10,004 (11/3/2021)
Satoshi Nakamoto
15 %
5-year percentile
Weekly average: 2,186 views per dayMonthly average: 2,439
Peak: 21,337 (2/7/2026)

Retail — ordinary people with no standing relationship to the market — arrives in crypto late, usually after months of rising prices. That makes the crowd's attention a useful companion signal for cycle tops: by the time the whole internet cares, it is usually late.

YouTube — median views per video from the public RSS feeds of the eight largest English-speaking channels. App Store — where exchange apps sit among the most downloaded free apps in the US. Wikipedia — daily readership of the Bitcoin, Cryptocurrency, Ethereum and Satoshi Nakamoto articles.

Retail heat is a weighted average of these parts. Wikipedia has its own five-year history so it carries the most weight; for YouTube and the app charts we build the history ourselves, one day at a time.